The practice of effective SEO in Perth isnâ€™t unlike anywhere else in the world. While some people may look at the field as a relatively simple undertaking, thereâ€™s actually more to SEO than meets the eye. Inexperienced business owners trying to make sense of SEO as a whole are bound to commit mistakes. As Forbes contributor Eric Enge notes:
These mistakes result because there are many different types of publishers out there, with greatly differing levels of knowledge and approaches. These fall into 4 different groups:
- People who donâ€™t really know what SEO is, so they donâ€™t know that they should do something about it.
- People who have bad information about SEO, so they do the wrong thing.
- People who engage in SEO and knowingly violate Googleâ€™s Webmaster Guidelines.
- People who understand SEO and attempt to abide by Googleâ€™s Webmaster Guidelines.
Here are some of the most common SEO mistakes being made.
Low-quality content â€“ It has been said numerous times that effective SEO relies heavily on good-quality content, pieces that readers would find worthwhile. Poor-quality content are easily identifiable because of sloppy grammar, bad presentation, wrong topic, and assumptions without supporting research.
Overstuffing Meta tags with searchable keywords â€“ Search engines are getting â€œsmarter.â€ Overstuffing might be a trick that worked in the past, but not today. It is much ideal to be known better by using a few keywords than be bypassed despite using hundreds. When a person or a company itself over-optimizes a keyword phrase multiple times, search engines are sure to penalize the action and adversely affect a page ranking.
Thin content â€“ Unlike purely low-quality content, thin content is different in such terms that it may be well-written in terms of form, but provide minimal or unimportant information nonetheless. Contrary to popular belief, content thinness doesnâ€™t necessarily correspond to word count; a relatively short but extremely stacked article from a reliable site is sure to rank higher than a lengthy post from a poorly received site, despite having the same keyword.
Choosing the wrong keywords â€“ A keyword that doesnâ€™t even relate to a websiteâ€™s overall content is practically useless. Updates like Googleâ€™s Panda have been released to provide the most relevant content to associate with queries, which is why optimizing keywords correctly and in accordance to a siteâ€™s overall theme will bring about increased traffic over time.
Avoiding these mistakes is possible by two methods: self-reading on everything SEO, or enlisting the help of local Perth SEO companies like SmallBizSEO. Either way, effective SEO begins with the avoidance to the aforementioned errors.
(Source: The 7 Most Common SEO Mistakes, Forbes, May 20, 2014)