Pay per Click & AdWords Remarketing

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Before you start Google Ads

SEO strategies can be very efficient in making you visible online, however there’s another method to get your site noticed online: Pay-per-Click Advertising. SmallBiz SEO can offer you a fast and effective way to get your ads noticed by users searching on popular search engines through our PPC services.

Few things to look out for before you appoint your Google ads management company.

  1. make sure there is no lock-in contract, Google does not lock you into advertising, so why should your ads agency do that
  2. Make sure that your ads agency runs your Google Ads in your own gmail account, if you leave the agency you will still have your ads campaigns, data and intelligence with you, otherwise you will lose them when you leave. <– IMPORTANT
  3. Adspend payment should be paid directly via credit card to Google, and pay management fee separately. Otherwise, you will not have any visibility of your ads spend, some may bill you for spent not on your campaigns.

    On performance and KPI, ultimately you must know,
  4. where your leads come from, track, track and track
  5. cost per click
  6. cost per lead, ie how many clicks to generate a lead
  7. cost per client ie how many leads to generate a client

    You will need to these metric to determine the profitability of your campaigns … getting lots of click with no new clients is useless.

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Pay per Click & AdWords Remarketing

The Goal of PPC

What is PPC and why do you need it? Pay-per-Click advertising helps companies and brands generate instant traffic to their websites, which, in turn, generate leads that eventually turn into conversions.

How Does It Work?

As a form of effective online advertising, PPC works by displaying your company’s ads right in front of online users whenever they use search engines and type the specific keywords you target. Unlike search engine optimisation, you don’t have to wait several days or weeks to see your brand or company name in ads on the first page of search engines like Google, Yahoo!, Bing, and others. AdWords Remarketing, on the other hand, allows your ads to follow a user who has visited and left your site so long as they are still within the Google Display Network. This makes it easier to remind users to go back to your site or call you directly even if they’re already browsing other sites.

Key Advantages of PPC and AdWords Remarketing

There are several advantages to using PPC and AdWords Remarketing, such as:

  • Savings and Cost-Efficiency: With PPC, you are only required to pay every time a person clicks on your advertisements. Users can just call you directly if you have your contact number displayed, no need to click on your ad.
  • Superb Flexibility: Through PPC, you have control and flexibility when it comes to managing your budget and ads scheduling on a daily, weekly, or monthly basis.
  • Remarkable Targeting: Since people who will click your ads are the ones who typed in your target keywords, the chances of connecting with the right market increases. In short, you are connecting with the people you are looking for.

PPC advertising and AdWords remarketing are best used with a good SEO campaign. Get in touch with SmallBiz SEO today and let us bring your brand to new heights!

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