Many small businesses strive for expansion even during these trying times. More than 850 small businesses in Western Australia are hopeful of the future as they strategise their plans. The article on Newsmaker.com.au reported the following points:
- Of those who felt they needed training, the area they considered would be of most benefit was online marketing, followed by business planning.
- Businesses that are selling goods online are becoming more confident that their systems and processes can manage the logistics of online sales (60.8 per cent, an increase of 27.2 per cent from 2013).
- These results may indicate that small businesses are not fully realising the potential e-commerce could unlock for them.
In light of this, experts advise businesses to use search engine optimisation (SEO) to increase their online presence.
What is SEO?
SEO for Perth businesses is definitely beneficial, but what is SEO to begin with? Simply put, it is the use of keyword-optimised content to increase a website’s visibility on search engines like Google, Bing and Yahoo. If you want your business website to reach the top of the search engine results and garner more visitors (and potential customers), then SEO is the way to go.
Why SEO works
SEO is good for small businesses because competition is only with other businesses in the same location. The more visibility you have on a results page, the more likely people are to check out your products and services.
How to start
Claiming– You can start optimising your keywords by creating a local page on the major search engines. Make sure you categorise your pages very well, and that the information you present is consistent in every each search engine.
Quantity and quality– Use a tool like Moz Local so you can have a listing of the highest quality online directories. To improve your presence, do searches for your business category and location to see if you are listed in a directory.
Reviews– Consider increasing your online reviews by working hard on getting good reviews. Reviews tend to rank high on results pages and that’s a marketing factor.
Get a Local SEO company– Maintenance of page ranking and SEO itself is a never-ending process. Get a reputable SEO company that will do your job.
Search engine optimisation for Perth businesses must be done by skilled local SEO companies such as SmallBiz SEO to increase your online visibility to your local online target market.
Source: (WA small business survey reveals confidence and plans for growth, Small Business Development Corporation, August 18, 2014)