Search engine optimization (SEO) can get lost in the fray of google search results offers, content-recommendation services and social media platforms, tout pay-per-click options to help boost website traffic.
This should never happen since SEO offers major benefits for entrepreneurs even though the results are not always immediate.
For hesitant individuals out there still unsure whether or not to try it out and come up with multiple reasons not to, I will provide proof for the fallacy of that decision. I’m going to debunk the seven top objections here.
1. SEO does not work
An amazing 44 percent of potential customers start the purchase process by first using one of the search engines. This should not be surprising to anyone since the fourth top worldwide activity involving the internet is the search function. Only email, social media and videos beat out search.
All that traffic converts. One report states that 57 percent of B2B marketers admit that the largest impact on their goals for lead generation comes from SEO. Yet another report shows that the leads coming from search results have an eight times greater chance of closing as customers than do outbound leads.
Another study demonstrated that users are much more likely to click on organic results than on paid ad listings.
2. SEO is expensive
By hiring professionally created SEO, you are paying for multiple, complex tasks that are executed by experts.
- Research into your industry sales and marketing trends.
- Competitive research conducted.
- Finding the most relevant keyword terms to bring interested traffic.
- Optimization of your site.
- Link building.
- Monitor and analyze results.
Tasks like these take time and effort and there is no way to complete proper SEO without them. You will need to pay for an expert to implement such tasks, but remember that with SEO you will see results for a long time after the project has been completed. That means you keep getting returns for your investment continuously … until such a time when Google decide to change the playing field.
3. I run my business in the traditional manner so I do not need SEO.
Did you know that 80% of potential customers look up reviews online before purchasing anything?
According to a recent report, eighty-six percent of consumers use the internet on a daily basis. It was also discovered in another report that 93 percent of online experiences start with search engines.
Considering the enormity of that number, even if you were to benefit from a tiny percentage you would still gain a lot of customers.
Failure to promote your business online will mean missing out on availing yourself of one of the best opportunities you have for growing your business.
Worse than that, you would be giving your profits to competitors.
4. It takes too much time for results. PPC is speedier.
It is true that pay-per-click creates instant results and your site can start getting visitors immediately upon launching a campaign.
On the other hand, SEO builds authority for your website before results are evident. Nevertheless, remember this:
- A constant investment is required for PPC. You continue paying each time anyone clicks your ad.
- You’ll also see consistent increases in the cost for PPC which is all part of the bidding system. To keep your ads on the top spots for better visibility, it is vital that you outbid competitors for those positions. The vicious cycle continues as they do the same thing.
- As we said before, most people click on organic ads than they do on paid listings.
With SEO you get continuous results without having to pay for that again!
Yes, SEO takes time to get established, but once it is there it continues to produce results that you have already paid for. It’s like getting it for free advertising.
5. I’ll need to change my website with SEO.
It may be necessary for entrepreneurs to change their website to achieve better SEO since poor design, weak content and confusing structure can hinder efforts.
Mostly, you might not see any problems in the rankings of your site, but you are missing opportunities to increase organic click-through due to a lack of schema markup or microdata that it easier to separate and analyze your site’s information for search engines.
Unless your site is well-optimized, it won’t make any difference the amount of effort you put into SEO campaigns. You are bound for failure.
6. SEO changes quickly.
This is true because Google changes algorithm many times each year. However, few of these changes will affect your website rankings and it is unlikely that you will even notice the updates.
It is the responsibility of your SEO expert to see that your site is not penalised for those that do have an impact. It is important to follow Google’s Webmaster Guidelines.
Not using SEO at all isn’t the answer to overcoming the changes. The answer is hiring a great SEO that can deliver up to standard work that will overcome changes to algorithm.
7. Automated SEO
It may sound strange when I tell you that you cannot automate SEO entirely.
Automated SEO does not have a thing to do with proper management and synchronization of the dozens of processes used in marketing. Instead it is more of a spammy practice.
Forget about listening to anyone telling you that everything can be completed using just one click. When you are prepared to invest in smart SEO, spend your money and effort proven track records.