PPC is the key to get instant traffic, leads, and conversions.
Pay-per-Click and AdWords Remarketing
SEO strategies can be very efficient in making you visible online, however there’s another method to get your site noticed online: Pay-per-Click Advertising. SmallBiz SEO can offer you a fast and effective way to get your ads noticed by users searching on popular search engines through our PPC services.
The Goal of PPC
What is PPC and why do you need it? Pay-per-Click advertising helps companies and brands generate instant traffic to their websites, which, in turn, generate leads that eventually turn into conversions.
How Does It Work?
As a form of effective online advertising, PPC works by displaying your company’s ads right in front of online users whenever they use search engines and type the specific keywords you target. Unlike search engine optimisation, you don’t have to wait several days or weeks to see your brand or company name in ads on the first page of search engines like Google, Yahoo!, Bing, and others.
AdWords Remarketing, on the other hand, allows your ads to “follow” a user who has visited and left your site so long as they are still within the Google Display Network. This makes it easier to remind users to go back to your site or call you directly even if they’re already browsing other sites.
Key Advantages of PPC and AdWords Remarketing
There are several advantages to using PPC and AdWords Remarketing, such as:
- Savings and Cost-Efficiency – With PPC, you are only required to pay every time a person clicks on your advertisements. Users can just call you directly if you have your contact number displayed—no need to click on your ad.
- Superb Flexibility – Through PPC, you have control and flexibility when it comes to managing your budget and ads scheduling on a daily, weekly, or monthly basis.
- Remarkable Targeting – Since people who will click your ads are the ones who typed in your target keywords, the chances of connecting with the right market increases. In short, you are connecting with the people you are looking for.