Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point?
This is a branding nightmare.
Don’t let this happen to you.
Securing your brand is one thing. Establishing your brand with professionally designed profiles and pages is another.
Eighty percent of social network users prefer to connect to brands through Facebook. And 85% of fans of brands on Facebook recommend brands to others.
On Twitter, 50% of active users follow companies, brands or products.
Businesses are winning new customers through social media and online directories.
Customer acquisition has been increasing on social networks such as:
- LinkedIn – 62%
- Facebook – 52%
- Twitter – 44%
In online directories, searches result in….
- a purchase, or an intent to purchase – 76%
- a contact to a business by phone – 62%
- a contact to a business in person – 31%
Whether or not you are ready to go aggressive on an SEO, Social media, or a Local Buzz campaign, your potential customers will be looking for your products and services in various online channels.
Will they find you there and get an amazing lasting impression of your brand?
If you are the potential customer, what would you think of a business with awkward usernames, and URLs, as well as poorly designed profiles and pages on social media, blogs and local directories?
So secure and build your online brand presence with professional design and optimisation through our Brand Establisher service today!
Call or email us now for a free consultation.